Faith Graphics & Marketing Media, LLC
Turning Vision into Visibility, Visibility into Growth
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Holiday Marketing Countdown
A practical four-week path to help small businesses prepare, promote, and convert during the holiday season. Start where you are, then move forward one clear action at a time.
Quick Start: What to Do First
Use this page as your holiday marketing checklist.
Weeks 1 and 2 focus on planning, audience attention, and preparing your offer.
Weeks 3 and 4 below are draft guidance to help you catch up and keep moving.
Week 1: Build the Foundation
Clarify your Black Friday or holiday offer. Choose the product or service to feature, set the price or promotion, decide who it is for, and write the main message your audience should remember. Prepare your landing page, email list, social profiles, and tracking before promotion begins. Image placeholder: add your Week 1 plan here.
Week 2: Feed Your Dragon
Keep the attention growing. Share helpful, exciting content that gives people a reason to follow along. Use your checklist to plan posts, stories, emails, reminders, behind-the-scenes content, and clear calls to action. Make sure your offer is easy to understand and easy to buy.
Weeks 3: Catch Up
Week 3 draft: reveal more of the offer, answer common questions, show proof or examples, and invite people to join your email list or reminder list. Review your links, mobile layout, checkout steps, and follow-up messages before the busiest week.
Week 4: Create Momentum
Week 4 draft: increase visibility with countdown posts, short videos, customer stories, partner sharing, and a simple reminder schedule. Review your links, mobile layout, checkout steps, and follow-up messages before the busiest week.
Get Ahead of the Holiday Rush
Tell us what you’d like to plan, then use the fillable PDF worksheets to map out your holiday promotions, social posts, and emails in one place.
